How to use the Entertainment Mentions tool
The Entertainment Mentions tool tracks how often specific words appear in entertainment prediction markets on Kalshi—like markets around YouTube videos, TV shows, and more.
For each tracked term, you can see the historical hit rate across past markets and the current YES/NO pricing, helping you spot markets where the odds may not reflect the historical data.
How to access the tool
Access the Entertainment Mentions tool by clicking Entertainment Mentions on the sidebar (desktop) or in the horizontally scrolling menu at the top of your screen (mobile).
Examples of markets we offer include:
- MrBeast Next Video – Tracks terms said in MrBeast's YouTube videos
- Survivor Next Episode – Tracks phrases said by host Jeff Probst during Survivor episodes
Understanding the data
Each column represents a tracked term. Here's what the data means:
- Term – The specific word or phrase being tracked (e.g., "Time", "Million", "Win", "Challenge", "Money", "Beast")
- Hit rate percentage – How often the term has appeared across all past tracked markets
- Fraction – The raw count behind the percentage (e.g., 13/14 means it appeared in 13 out of 14 past markets)
- YES/NO prices – Current prediction market prices in cents for the upcoming market
- Kalshi button – Click to open that specific market on Kalshi and place a prediction
- Previous markets – Historical results showing which past markets the term appeared in (green checkmark) or not (red X)
Mobile view
On mobile, each term appears as its own card. Tap Previous Markets to expand a card and see the full history for that term.
How to use the data
Look for terms where the historical hit rate doesn't match the current market pricing:
- High hit rate, low YES price – If a term has appeared 90%+ of the time but YES is priced well below that, it could be underpriced
- Low hit rate, high YES price – If a term rarely appears but YES is priced high, the market may be overpriced
- Recent streaks – A term that has hit or missed consistently in recent markets may signal a trend worth betting on
Tips for success
- Terms with larger sample sizes are more reliable — the more past markets tracked, the more meaningful the hit rate
- For MrBeast, consider the video topic — certain words are far more likely in challenge videos vs. storytelling videos
- For Survivor, think about where the season is — terms like "vote" and "immunity" tend to spike at key points in the season
- Green checkmarks mean the term appeared; red X means it didn't; grey circle means the market is pending/unresolved